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Nov. 4, 2025- The historic Italian food company Gruppo Colussi announces its collaboration with xFarm Technologies, a tech company that aims to digitize the agribusiness sector, supporting the work of 550,000 farms belonging to more than 100 supply chains and over 14 million hectares worldwide.
The goal of the partnership is to ensure full traceability of the soft wheat used in the production of the brand's products Measure, involving a supply chain composed of 170 farms, totaling 3,422 hectares cultivated throughout Italy. The partnership, which officially began in January 2024 and was made concrete in the fall of the same year, on the occasion of the first sowing, now comes into full swing with the launch of the Colussi Farm platform.
xFarm Technologies has developed Colussi Farm, a FMIS (Farm ManagementInformation System) platform designed to facilitate farmers' operations and verify compliance with the supply chain specification dedicated to soft wheat, thus ensuring traceability and transparency. Through Colussi Farm, in fact, each farmer now has the ability to track all the activities carried out allowing, at the supply chain level, an overall view of the situation.
Within the platform, the farmer can use xFarm Technologies' Decision SupportSystems (DSSs) , which, by collecting data from sensors and processing it through algorithms, allow the farmer to keep an eye on the state of crops and advise intervention only if and when necessary. In particular, Colussi provides farmers in its supply chain with the ModuloDefense, which enables a more conscious use of phytosanitary products, limiting environmental impact and intervention costs, and the Modulo Nutrizione, which enables correct identification of crop nutritional needs.
"We are very proud to partner with a company like Colussi to carry out such a large-scale digitization project. Our technologies have been made available to a large number of farmers, who have in their hands a fundamental tool on the one hand to ensure the quality of their product, and on the other hand to increase the efficiency of agricultural activity, with a view to greater sustainability and complete traceability, to protect the final consumer" -tells Alexandra Freche, CMO of xFarm Technologies.
"This project reflects our firm belief that innovation and respect for the earth must go hand in hand: for Colussi this means offering our consumers safe and controlled ingredients, and supporting the farming communities that are part of the supply chain. We are proud to build a sustainable future together with our farmers, because taking care of the environment is the first real step to everyone's well-being," said Camilla Colussi, Corporate ESG Manager, Colussi Group.
At two selected farms within the Measure soft wheat supply chain, the first experiments to launch the Regenerative Agriculture project have also begun, which will last 5 years. The project, developed together with dss+, will aim to field test a series of regenerative farming practices and identify among them the best performing ones that, in a new phase of the project, will be included within the specification and then extended to the entire supply chain. In order to involve and train those involved, in-depth workshops are also planned, with consultants specialized in regenerative agriculture. An initial soil sampling and analysis has already taken place to identify the current state (baseline)-to make the operation more efficient, xFarm Technologies leverages a satellite mapping service, identifying the best sampling points, allowing sampling density to be minimized but at the same time capturing the variability of the plot-and now the implementation, monitoring and review phases will follow. The latter involves new soil sampling, with the aim of testing the effect of the new practices on fertility and carbon storage, then performing calibration of the carbon sequestration prediction model base the data collected.
"We are happy to collaborate with Colussi in this project, supporting it filiera in implementing regenerative agriculture practices. These techniques are not only one of the most effective responses to climate change, but also contribute to the decarbonization of Scope3 emissions. At dss+ we specialize in accompanying companies on concrete paths to sustainability and decarbonization, bringing practical solutions directly to the field and building more resilient and durable production models." - says Matteo Peyron, Sustainability Manager, dss+.
During the implementation of Regenerative Agriculture practices, thanks to the collaboration with scientific partner 3Bee | XNatura and the Foundation for Agricultural Education, it will also be possible to assess the health of the agroecosystem in a comparative manner. In fact, thanks to the installation of bioacoustic sensing sensors, capable of detecting the buzzing of pollinating insects and returning a value of pollinator abundance, frequency and diversity, two ecosystems will be compared: the one created by traditional agriculture and the one generated by the constant practice of Regenerative Agriculture, thus mapping areas of high biodiversity.
"With 3Bee |XNatura we are applying an advanced scientific approach to assess agroecosystem health through monitoring pollinating insects, sensitive indicators of biodiversity. Using our bioacoustic sensors, we comparatively analyze species richness and diversity between areas managed with traditional and regenerative practices.In parallel, we continue to develop environmental regeneration solutionsand technological tools to support the ecological transition of supply chains, combining artificial intelligence, environmental data and field sensors." Daniele Valiante, Agronomist & Biodiversity Strategist, 3Bee | XNatura
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